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Got pain and itch? Numb it away with the power of max strength lidocaine. Gold Bond Lidocaine Multi-Symptom Relief Pain & Itch Cream is formulated with 4% lidocaine, the maximum strength available without a prescription.* Gold Bond Cream for Pain & Itch starts working fast to relieve itching and pain associated with minor skin irritations, including insect bites, sunburn, minor scrapes and burns, and more. The convenient 1.75-oz. tube makes it easy to keep this pain and itch cream on hand wherever you go. Stock up on Gold Bond Lidocaine Multi-Symptom Pain & Itch Relief Cream for whenever pain and itch strike. Bring it along on camping trips and stock your medicine cabinet at home. DIRECTIONS FOR USE: Adults and children 12 years and older: Apply a thin layer to affected area every 6 to 8 hours; do not exceed 3 applications in a 24-hour period. *Among topical analgesics