Product availability and price are subject to change
LET’S DO THINGS OUR OUAI.
OUAI is a breath of “fresh hair” in the beauty and wellness world. It’s here to help every person get a taste of the good life and give them the confidence to win life their OUAI. Jen Atkin, celebrity stylist, created OUAI to be a community fueled haircare brand. It has developed in an OUAI of Life offering fragrance and body products as well.
WANT MOISTURE THAT WON’T OUAI YOU DOWN? Life taking a serious toll on you, and that hair? OUAI treatment mask will restore your tired locks back to those shiny, smooth strands you live for. Shea Butter, panthenol and a mix of extracts and proteins work together to fight frizz, seal split ends, and strengthen hair that’s been through it. Go from dry to fly in minutes.
EFFORTLESS BEAUTY AT YOUR FINGERTIPS. Life is hard but looking and feeling good should be easy. Every product is purposefully crafted to help you achieve realistic goals. Get the look you saw on the ‘Gram without the glam squad.
GLOW FROM HEAD TO TOE. The complete lineup of OUAI products include hair care to restore strength and shine, treatments to heal hair from the outside in, styling formulas to achieve effortless looks and all-over body care for extra glow and hydration. OUAI’s line recently expanded to include dreamy perfumes, super chill bath bombs and luxurious body scrubs. Take your self-care days to the next level.