How an Dehumidifier Brand Maintained their Edge and Drove $100k in Sales in Just One Week

Accelerating Success: $100K in Sales and 15K Weekly Clicks in Just One Week on Wayward

Results

8 large publishers driving sales within the first week on Wayward
$100k sold through affiliates in the first week
Over 15k clicks per week to their Amazon listing
90% of purchases were from new customers

“Wayward has been one of our most successful sales channels. We unlocked a new level of sales and transparency of those sales we didn’t think was possible. The speed and scale is exciting.”
- Affiliate Manager

Background

This brand is a trusted leader in the home appliance industry, known for its innovative and high-quality products designed to make everyday living easier. Their top product is a customer favorite.

Despite their strong performance on Amazon and a dedicated following, they saw an opportunity to further expand their reach and stay ahead in the competitive air purifier market.

Challenge

As the dehumidifier market became increasingly saturated, they found it challenging to maintain their visibility and share of voice.

The brand needed a way to differentiate their dehumidifier, win publisher attention, and ensure their product was front and center with audiences. Without a scalable solution to engage top-tier publishers and drive conversions, they risked losing ground in a crowded and competitive market.

Solution

Partnering with Wayward allowed them to take control of their affiliate strategy and stand out in a crowded marketplace. Within the first week of joining the platform, eight high-performing publishers actively began promoting their dehumidifier, driving over 15K clicks to their Amazon listing. This effort resulted in $100K in GMV in just one week, with 90% of sales coming from new customers.

Wayward’s data-driven approach and tailored publisher partnerships enabled them to maintain their competitive edge, engage affiliates, and drive significant sales growth in a highly competitive category.