How Wayward Increased Sales By 500% for a Kids' Smartwatch Brand In Just 9 Days

How a newly launched kids' smartwatch used Wayward to establish a strong presence and drive sales on Amazon.

Results

Within 10 days on Wayward, the kids’ smartwatch saw incredible results.

$5,000 of GMV driven through publishers
Saw a 5% daily sales lift
500% increase in sales Day 1 to Day 10
80% of purchases were from new customers
Rose 500 spots in ‘Smartwatches’ rank
Increased conversion rates on $130 product

Partnering with Wayward enabled a new brand to quickly gain visibility, drive sales, and establish a strong presence in the competitive kids' wearables market on Amazon.

Background

A kids’ smartwatch brand was a relatively new Amazon seller looking to boost their sales and increase their Amazon ranking.

They had a great product and needed to get in front of parents looking for a way to stay connected with their kids without giving them a smartphone.

Challenge

They faced the typical hurdles of entering Amazon with limited brand recognition and no established customer base.

With countless products competing for attention in the crowded kids' electronics space, the brand needed a cost-effective way to quickly get in front of its target audience.

Solution

The brand partnered with Wayward to leverage the network of creators and publishers who actively promote products on Amazon.

Through Wayward, the brand gained access to curated content and features on top-tier publishing sites. They paid on a per-performance basis and could leverage the Brand Referral Bonus of a 10% rebate on any affiliate sales.