How an Established Sleep Brand Achieved $40K Monthly Sales with One Affiliate on Wayward

Driving Growth for a Trusted Sleep Brand: $40K Monthly Sales and 90% New Customers Through Wayward

Results

$2k GMV driven within the first week on Wayward
33k monthly clicks across all affiliates
500% increase in sales Day 1 to Day 10
Saw $40k in GMV per month through just one affiliate
90% of purchases were from new customers

“Through Wayward, we got placements with top publishers and exposure to high quality creators we’ve never worked with. It’s exciting to see immediate value and momentum. Added plus is the team is great to work with.”
- Marketplace Director

Background

A well-known sleep brand, renowned for its premium pillows, has been a top seller in the home goods category on Amazon for several years. With a reputation for high-quality sleep products and a loyal customer base, the brand has consistently performed well on Amazon.

Despite their established presence and strong sales history, they recognized an opportunity to further expand their reach and continue building on their success.

Challenge

As an established seller on Amazon, the brand sought new ways to drive additional growth and increase their incremental sales beyond their current levels.

They were looking for a strategy that would not only sustain their existing market share but also help them tap into new customer segments and further elevate their brand presence amidst growing competition in the sleep products category.

Solution

To achieve their growth objectives, the brand partnered with Wayward to leverage the extensive network of creators and publishers. They had access to some of the top publishers in the industry as well as features in Wayward-owned publishing sites.

With performance-based pricing and access to the Brand Referral Bonus, the brand saw an uplift in sales with minimal marketing spend. Wayward also helped them launch a new line of products.