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VEGAMOUR GRO Revitalizing Shampoo does so much more than simply cleanse. The clean, color-safe formula utilizes advanced microencapsulation technology, delivering phyto-actives deep within the scalp, thicker, fuller, and longer-looking hair. Enhanced with vegan keratin** Karmatin, a microencapsulated vegan b-SILK protein, which stays attached to your hair even after rinsing, the shampoo cleanses and recalibrates, leaving hair as soft and smooth as glass. ***Results from a double-blind, in-vivo clinical trial involving 40 subjects, 18-60 years old, over 150 days. ** Over 96% of keratin found in hair care products is derived from animal parts. These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.