Unlock new customers, profitably.

Wayward connects you with creators and publishers that drive external traffic to your product and increase sales.

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Turn trusted content into guaranteed results

Wayward's CPX (Content Performance Exchange) turns editorial and creator content into biddable media units that deliver guaranteed performance.

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Partner with trusted industry leaders

What is CPX?

CPX is a new advertising format that bridges affiliate marketing, influencer campaigns, and paid media — creating a single exchange where content is treated as media inventory.

How CPX Works

Four intelligent steps that transform content into high-performing media

1

Content Discovery

CPX identifies top-performing publisher and creator content across channels.

2

Predictive Modelling

AI analyzes engagement, conversion, and performance patterns to predict success.

3

Automated Budget Deployment

CPX funds the best-performing content at scale across all channels.

4

Closed-Loop Attribution

Wayward tracks every click and sale back to the source with precision.

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The CPX Advantage

Transform your content strategy with performance guarantees and scalable results

Guaranteed Performance

Your budget is only spent when campaigns meet your ROAS target.

Unlock New Budgets

Access incremental spend from brands and media buyers seeking guaranteed outcomes.

Cross-Channel Power

Bridge Amazon Associates, Amazon Attribution, Meta, and Google Shopping in one ecosystem.

Monetize Trusted Content

Turn editorial and influencer posts into scalable, revenue-driving ad units.

Real-Time Optimization

Continuous learning and closed-loop attribution maximize performance automatically.

Performance That Scales

Reinvest automatically in top-performing placements to grow faster, risk-free.

$750M+
Attributed GMV
30%
Higher Performance vs. Social Ads
1000+
Active Publishers & Creators

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Earn more from the content you already create through performance-based partnerships.

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Wayward CPX — where content becomes media

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